Hello, I am Tony Stark. I am digital marketing specialist and freelancer. Pay-Per-Click management is a digital advertising strategy where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to a website rather than earning them organically.  When users search for those keywords on search engines or platforms, the ads appear prominently. Effective PPC management involves setting budget limits, creating compelling ad copy, and optimizing landing pages. Advertisers pay only when users click their ads, making it a cost-effective method to drive targeted traffic.